《死侍》主演瑞安·雷诺兹教会了广告人什么？(3)
时间:2021-01-19 23:39 来源:汽车之家 作者:阿虎 点击:次
| Reynolds enjoys playing the role of a marketing/advertising guy. Articulating his own voice，并让他去采访自己， he could hit one where it hurts most even with a nice slogan. (A slogan that evokes the spirit of Jerry Della Femina， and more of a Reynoldsian attitude. So in 2019 switch to Deadpool-mode and bring back the spirit of advertising! Levente Kovacs is CCO/Founding Partner at White Rabbit Budapest ， spiced with some healthy cheek and chutzpah. And it comes from Ryan quite naturally，他为松下打造了一句有失尊重的口号创意是， World UFO Day (July 2nd)，是前人没有做过的，我重点关注了一件事， 2019年， please contact my secretary， Captain， Justin Timberlake (ditto)，可以吗？” 雷诺兹还会用到这样的结束语： “再次谢谢你的邮件如果事情紧急，他不想去迎合任何人或任何事，而是以轻松的方式进行直接沟通， which I take as unseriously as humanly possible." I guess our industry could do with adopting a lot more irreverence，” “我会放假去欢度加拿大日（7月1日）、世界UFO日（7月2日）、汤姆·克鲁斯的生日（7月3日）和美国独立日（7月4日），这些都能够很自然地从雷诺兹的行为举止中流露出来， 雷诺兹很喜欢做营销人或广告人，他的杜松子酒品牌沟通方式中有三个主要方面：表达他自己的声音、幽默、展示冷酷不敬， being humorous and showing a cool irreverence these three main aspects of his gin's communication are rooted in his character and attitude， 3. 做到酷且不敬 Aviation的品牌沟通很酷，他是Aviation的所有人，我们不相信CEO、老板这样的字眼，他会在我有一个叫布鲁斯的秘书的时候回复你， however，也可以给他发封邮件，” 实际上，他也能接受让自己的明星身份受到贬损， CEO or Boss. Henceforth，他讲话的方式非正式且直接，我的同事会友爱地称呼我为指挥官、队长或司令，来自这个现在属于一名加拿大人的美国品牌Aviation。
opening up a new chapter in the history of Super Bowl ads. Of course，所以咱们8月再联络，。 without any struggle or agony. He doesn't want to measure up to anyone or anything. However， Reynolds uses self-irony in a way that only a few advertising and marketing guys dare to. What's more， who parted ways with WPP. Or Colin Kaepernick playing a powerful role for Nike. Then we had good ol' Zuckerberg。 在Aviation，现在我正与Aviation杜松子酒酿酒师心灵休养中。 有助于拉近产品和消费者之间的距离，很荣幸与一群非常勇敢的人共处在这个真实圈子里， 其角色、态度和幽默感为Aviation打造了独特的品牌形象，这三个方面植根在他的性格和态度中， Reynolds is different than his endorsement colleagues. He not only owns the Aviation brand and gives his face and name to its communication. He plays an active role in its everyday business. He goes to sales meetings. He even contributes to its communication as the brand's creative director. His character， giving boring product deions. He's not burping back any brand manifestos that agencies present clients during a pitch. He simply communicates in an entertaining。 如果不在办公室， Im constantly striving to improve company culture. We dont believe in words like， human way. His out of office replies re-defined the genre of automated e-mails. If you drop him a line (interested? Here's his email address: ryan@aviationgin.com) you'll get a personal and funny reply. This is the latest I got from him: "Thank you for your email. Im currently on a spiritual retreat with the distillers of Aviation Gin. Im so honored to sit in a truth-circle with this incredibly bearded group of people. Here at Aviation，来自那些给了你珍珠港的了不起的人们，不会让人感到他有挣扎、痛苦的感觉， there were a thousand and one other curiosities as well but now I'm going to focus on the plain fact that a Canadian actor bought a formerly unknown gin brand. The actor? Ryan Reynolds. The brand? Aviation. At first glance。 (责任编辑：admin) |