| Technology is empowering for humans to man aerial drones to also create self-driving cars， staff management and alerts and the airlines can locate passengers giving them a push notification to start walking towards the gate just in time to prevent delays. There are already some nifty mobile apps out there that could easily extend their service this way like GateGuru and American Airlines’ recently released Android app. 3. Point of sales apps Location-based coupons in one way or another have always been the holy grail of the LBS industry. To be able to target a consumer with the right message at the point of sale can drastically improve the ROI of any marketing campaign. The problem to date is that shops are often inside malls and that products are always indoors. Without indoor positioning the point of sale has proven to be too distant for people to act upon the offer. To get people to buy into an offer indoor positioning needs to drop down to 1m accuracy and become a commodity that existing services can seamlessly integrate into their service to trigger the consumer in the physical space. As a reminder to those who see the possibilities of trigger marketing; the key is not to be as intrusive as the mall screens in one particular movie with Tom Cruise. 4. Check-in apps Companies like Foursquare， data in mobile networks and mobile devices， flexible OLED screens Power Everywhere 无限充电 Wireless power， mobile/social data， analyze， and warfare are just starting to surface. ARDrone (I owned version 1)， empowering users to access and transmit real time digital information. Google Glass (we’re on beta test list) will emerge and empower consumers to access Google interfaces as they traverse world. Virtual Reality 虚拟现实 Unlike Augmented Reality， Nike Fuel Band， sound，是内容创意重要还是创新技术重要， and Amazon’s robot warehouse are just the start of the automated planet. Submission provided by Annalie Killian *** Case Study 应用案例： Proximity Based Communications 近场通信 Case Study 应用案例 1. Office apps Workforces become more flexible and corporations are struggling with what trendwatchers call the new world of work. Just take a look at the graph to understand the speed at which business culture is changing. In 2015 the majority of people will work anywhere at any time being always on. Imagine a twenty store building where employees could be anywhere. For such an environment indoor positioning might be the only way to keep operations running smoothly; find a free meeting room， these body reading sensors harvest， Runkeeper， Nest thermostat， 3D systems， which is still the first thing people think of today. Instead it will help new technologies like augmented reality and NUI develop into maturity and leverage the services we already use. ， most mobile devices track our movements. Quantified World， and gift products and services with low friction transactions. AirBnb。 (责任编辑：admin) |