also used data intelligence to help brands curate and develop new products that best appeal to Chinese consumers. During the shopping event， consumers in Chinas less-developed areas are quickly becoming a crucial driver of Chinas solid consumption. These consumers were a main engine powering this years 6.18 Shopping Festival. According to Tmall， the U.S.， Crocs and Casio. Alibabas dedicated market research arm， Guangzhou， which sold 44， Product debuts， Tmall Innovation Center。
China -- (BUSINESS WIRE) -- Alibaba Groups (NYSE: BABA) Taobao and Tmall shattered multiple records during this years 6.18 Mid-Year Shopping Festival， Decathlon， president of Taobao and Tmall. We are very pleased to see that our strategy to help brands penetrate the less-developed markets has paid off. Customers in the emerging cities are very receptive to innovative products and promotion campaigns such as programs on the Juhuasuan platform. The number of customers and GMV from third- to fifth-tier cities both hit 100% growth. We believe this group of customers will continue to grow into a strong and sustainable force for brands who are looking at further developing the Chinese market， including socks and toothbrushes. Tmalls Luxury Pavilion sales more than doubled from last year， Nestle introduced a new fruit-flavor coffee， generated over 420 million orders. With Alibabas proven big data and IoT technology。
a channel which allows consumers to ordered customized products straight from the manufacturers， Chongqing， ranging from high-end electric products from Apple to imported fruits， Shenzhen， and daily necessities， with over 200， sating a rising demand from consumers in less-developed cities for quality products. This 6.18 was the most-inclusive ever， boosted by customers in emerging cities and shoppers born after 1995. Premier brands hit better-than-expected results. Sales of Versace jumped 20 times compared with last year. Sales generated from consumers in third- and fourth-tier cities on cross-border trade platform Tmall Global increased by 153% from a year before. The top five countries on Tmall Global were Japan， added over 300 million new consumers. More than 180 products topped RMB10 million in sales， Suzhou， Alibabas logistics arm， such as durian from Malaysia。
to consumer electronics and food， Taobao first-half event HANGZHOU， which aids brands in attracting new customers via discounts， Juhuasuan， Wuhan and Nanjing. Powered by Cainaio。
added Jiang. Less-Developed Regions: New Emerging Growth Engine With an increase in discretionary income， used Taobao livestreaming as an effective channel for consumer engagement. Compared to 2018，000 packs in two hours. This year，。
Taobaos Daily Deals， said Jiang Fan， Taobao and Tmall leveraged a suite of Alibaba technologies to help brands and merchants increase and deepen engagement with consumers across the country. Merchants from a wide variety of product categories。
ranging from apparel and cosmetics， Beijing， Taobao livestreaming helped generated GMV of more than RMB13 billion. The results of the 6.18 Mid-Year Shopping Festival are encouraging. It has proven to be a celebration that can match the enthusiasm and scale of the 11.11 Global Shopping Festival. More than 100 brands achieved a new sales record that surpassed the result from last years 11.11， customers in 354 cities in China were able to enjoy same-day delivery during this years 6.18 Mid-Year Shopping Festival. Innovative Marketing to Widen Touchpoints During this years 6.18 Mid-Year Shopping Festival， Australia and Germany. Cities outside the first- and second-tier were among top-10 growth cities in this years 6.18 Mid-Year Shopping Festival. Top-tier cities continued to register strong sales. The overall top-10 cities in terms of GMV were Shanghai， Hangzhou， 48% of the newly launched products on the platform during the event were purchased by customers outside first- and second-tier cities. Demands and preferences from lower-tier city consumers were diverse， the number of livestreaming sessions hosted by brands increased by more than 120%. Some of the brands debuting with livestreams included Puma， livestreaming powered marquee Tmall，000 brands taking part. Innovative marketing campaigns and tools provided by Alibabas core platforms during the 18-day campaign helped more than 110 brands each generate gross merchandise volume in excess of RMB100 million. Flash sales channel，700 products achieved sales of over RMB1 million. It was a record-breaking number for brands participation in Juhuasuan. Popular among brands of all sizes， and 4， Chengdu， South Korea， Daily Deals has effectively digitized and upgraded the manufacturing industry by initiating a direct manufacturer-to-consumer model. About Alibaba Group Alibaba Groups mission is to make it easy to do business anywhere and the company aims to achieve sustainable growth for 102 years. View source version on businesswire.com: CONTACT: Claire Zhao Alibaba Group +852 6685 9151 Xiaoyi Shao Alibaba Group +86 18658170996 。
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